Trade shows and conventions are a vital part of getting your small business's name out there and selling to an expanding pool of customers. But one key tool that you may not be properly utilizing for your trade show needs is self-storage. How can self-storage units help boost your profile and your bottom line? Here are a few ways. 

1. Store Your Exhibits.

Trade show booths and exhibit paraphernalia can cost thousands of dollars. So you need it to last and look good every time you open it up for business. The best way to ensure this is to have dedicated storage space. Look for self-storage that offers temperature-controlled environments and moisture control for the best long-term storage.

2. Bring Extra Inventory.

If your trade show goal includes selling goods rather than just brand building, don't risk not having what people want. While you can't haul your entire inventory to the convention center and place it in your booth, you can store it locally in a self-storage unit.

3. Secure Your Stuff.

How much will you need to pack up at night? What about valuable tools and equipment you won't be exhibiting? Are you concerned about leaving valuable things or even trade secrets in your rooms? Solve all these security issues by having an extra, secure space nearby where the whole team can leave things worry-free. 

4. Stage Your Stage.

Don't struggle on-site to get your booth up and working. And don't wait to discover any tears, breaks, or missing equipment while you're putting it together on the show floor. Instead, take some time in an open space in a rental unit to open up everything and test it out so you're ready to go. 

5. Expand Inventory.

If you hope to sell a lot of particular inventory at the convention, get prepared by renting expanded inventory storage. A self-storage unit is an easy and cheap way to get some extra floor space in preparation for a big event without investing more than you have to.

Where to Start

Could a storage unit help you before, during, or after your big industry conventions or trade shows? If so, start by touring quality facilities near you or near the convention center. No matter how much or how little space you need, the extra room will undoubtedly be a tool you'll appreciate every year. 

For more information, contact a local company, like Gastley's Moving & Storage.